Great Guerrilla Warriors

Guerrilla Marketing - Master Thesis

Warriors all.

One feature of warfare, or perhaps the psychology of conquerors, is that the victors often endow their enemies with unusual military strengths. The enemy has to be crafty, vigorous, determined, tenacious, as well as brave and brutal. If the enemy were otherwise, the courageous actions of the victorious army would be meaningless. In a colonial context, economics might dictate why a given nation ...

Conceptualisations of Guerrilla Warfare

Guerrilla warfare is not a new phenomenon and history is witness to its repeated occurrence. In the modern era, it acquired prominence during the Napoleonic Wars which led to an examination of its role by leading nineteenth-century thinkers including Clausewitz, Jomini, Marx and Engels. Over the course of the subsequent century, the concept and practice of guerrilla warfare was integrated withi...

Lanchester Models of Guerrilla Engagements

Behavior: Warriors Shaking Hands

A basic precondition of social life is that conflicts must be resolved when you need each other. A new study shows that men affiliate more after one-on-one conflicts than women. This reflects the deep evolutionary history of male bonding.